Monday, November 9, 2009

Literally Browsing through Real Live, its possible!

Ever thought the movie the matrix was someones imagination gone to the extreme? Sure it is, but look how "Augmented Reality Browsing" is getting another step closer to getting real live and the online world mixed together. In Augmented Reality Browsing they go hand in hand to serve you on a new level in the real world.

So what is Augmented Reality Browsing.
It is a way to use your browser on the real world. Just like you would browse certain topics on the internet through Google. You can now use your phone to browse what you see in reality in front of you based on certain topics, such as housing, shopping, bus or metro stops, etc. Turn the camera of your phone to where you are going, turn on Augmented Reality Browsing and your phone will display a layer over the screen and the real picture to where you are positioning the camera. Based on the topic your trying to find your phone together with its gps will tell you exactly where to look.

What does this apply to
Basically you can apply this to any topic you can imagine looking for in the real world. It is all dependent on how fast the technology will provide this for us. Right now a company like layars.com has given us the first 200 layars that we can use. With layars in this particular situation (very applicable name) we mean the scan or layar of information they can put on your camera's positioning. For example the nearest ING bank or the nearest house for rent/sale, or bus stops, etc. Simply it will make live easier again.

Still not convinced
Watch the following two video's to show you what this can do for you. If you have not heard of this before. This will blow you away. This technology is already working.

Video 1: Layar.com using "Funda" housing as example


Video 2: Nearest Tube Station from "acrossair"



Does it add value to recruitment?

Of course this can also be applied to the wonderful world of recruitment. Although I have not yet heard of people requesting for these services, it is probably just a matter of awareness among recruiters. As soon as they understand the technology and possibilities I expect them to start asking for applying their company and job profiles on these services.

Will it add value? yes I think so. But not for all vacancy types. I think for jobs at stores in busy shopping streets this may work, but when you are recruiting for the higher end or mid-level career jobs, I don't think this typically will be used much by applicants, but then again you may never know.


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